Hold up, there’s a new Twitter in town
Stephen Coates, former Twitter trademark counsel, stated in a LinkedIn post that the company is not attempting to recreate Twitter, suggesting a deliberate shift away from the platform’s original identity.
MAIN POINTS
- Stephen Coates is a former Twitter trademark counsel.
- He made the statement in a LinkedIn post.
- The company is not trying to re-create Twitter.
- The remark implies a change in direction or branding.
TAKEAWAYS
- The company appears to be distancing itself from Twitter’s original brand.
- Coates’ comment offers insight from someone with direct trademark experience.
- LinkedIn was the platform used to communicate the message.
- The statement suggests a strategic redefinition rather than simple continuity.