Apple overhauls its EU App Store fees, loosens rules for alternative app stores
Apple is revising its EU App Store fee structure by replacing the per-install fee with a 5% commission for apps distributed outside the App Store, facilitating developers' operations in alternative app marketplaces.
MAIN POINTS
- Apple is changing its EU App Store fee structure.
- The per-install fee is being replaced with a 5% commission.
- This change applies to apps distributed outside the App Store.
- Developers will find it easier to operate alternative app marketplaces.
TAKEAWAYS
- Developers benefit from a simplified fee structure in the EU.
- The new 5% commission could encourage more app distribution outside the App Store.
- Alternative app marketplaces may become more attractive to developers.
- Apple's changes could impact competition and app distribution strategies in the EU.