Solving integration woes with a hackathon
Ryan interviews Meryll Blanchet about Adobe's acquisition of Semrush, the creation of Adobe Brand Visibility from Semrush’s AI product, and the use of a hackathon to rapidly deliver customer value.
MAIN POINTS
- Adobe acquired Semrush to enhance its brand visibility capabilities.
- Adobe Brand Visibility originated from Semrush’s AI visibility product.
- Adobe developed an LLM Optimizer to improve brand visibility.
- A three-day hackathon was used to quickly deliver customer value without large-scale infrastructure integration.
TAKEAWAYS
- The acquisition of Semrush allowed Adobe to expand its brand visibility offerings.
- Adobe effectively utilized existing AI technology from Semrush for new product development.
- The LLM Optimizer is a key tool in Adobe's brand visibility strategy.
- Rapid innovation can be achieved through focused internal events like hackathons.