India’s app market is booming — but global platforms are capturing most of the gains
Non-gaming apps, particularly those focused on streaming and AI, are experiencing significant growth in India despite lower user spending compared to global standards.
MAIN POINTS
- Non-gaming apps are seeing increased growth, driven by streaming and AI technologies.
- India's per-user spending on apps is lower than the global average.
- Streaming services are a major contributor to the growth of non-gaming apps.
- AI applications are playing a crucial role in the expansion of the app market.
TAKEAWAYS
- The rise of streaming and AI apps is a key trend in India's app market.
- Despite growth, India's app spending per user remains below international levels.
- Streaming apps are pivotal in the non-gaming app sector's expansion.
- AI-driven apps are significantly influencing the growth trajectory of non-gaming apps.