A new dating app, Sonder, has a deliberately annoying sign-up process (and it’s working)
Sonder profiles are designed to be unstructured, allowing users to create personalized digital collages similar to MySpace rather than LinkedIn.
MAIN POINTS
- Sonder profiles lack a structured format.
- Users can create mood board-like digital collages.
- The design is reminiscent of MySpace profiles.
- It contrasts with the structured nature of LinkedIn.
TAKEAWAYS
- Sonder offers a creative, personalized profile experience.
- Users have freedom in designing their profiles.
- The platform encourages individuality and creativity.
- It provides an alternative to traditional professional networking sites.