This Secret Button Fixes Amazon's Biggest Problem
Amazon offers hidden filters like "premium brands" and "top brands" to refine search results by excluding generic products and lesser-known brands, and secret sorting options can be activated by modifying the URL.
MAIN POINTS FROM TRANSCRIPT
- Amazon has hidden filters, "premium brands" and "top brands," to refine search results.
- "Premium brands" filter shows major household names, reducing results significantly.
- "Top brands" filter includes more brands, not necessarily lower quality than "premium."
- Secret sorting options can be accessed by modifying the URL with specific parameters.
TAKEAWAYS
- Using "premium brands" filter drastically reduces search results to well-known brands.
- "Top brands" filter offers a broader selection, including reputable but less famous brands.
- Hidden sorting options, like sorting by review count, require URL modification.
- These filters help avoid generic and low-quality products in search results.