Doji raises $14M to make virtual try-ons fun through your avatars
Doji is a new startup entering the virtual try-on space with an app aimed at enhancing online apparel shopping experiences by addressing inspiration and fit using AI technology.
MAIN POINTS
- Big tech companies have long pursued engaging virtual try-ons to boost online shopping.
- Startups have focused on solving fashion inspiration and fit challenges with AI.
- Doji is a new entrant in the virtual try-on market.
- The Doji app is specifically designed for apparel try-ons.
TAKEAWAYS
- Virtual try-ons are a significant focus for enhancing online retail experiences.
- AI is a key tool for addressing fashion fit and inspiration issues.
- New startups continue to innovate in the virtual try-on space.
- Doji aims to differentiate itself with a specialized app for apparel.