Google is making TV and movies to convince you that tech is not evil
Google is launching a film and TV production project, 100 Zeroes, to enhance young audiences' perception of its products and technology.
MAIN POINTS
- Google is starting a film and TV project named 100 Zeroes.
- The initiative aims to improve young audiences' views on Google products.
- It mirrors Apple's strategy of featuring its products in TV shows.
- Business Insider reported on this new development.
TAKEAWAYS
- Google is entering the entertainment industry with a strategic project.
- The focus is on positively influencing young people's attitudes towards technology.
- Product placement will likely be a key feature of the content.
- This move aligns with trends of tech companies using media to boost brand image.