Amazon starts testing ads in its Rufus chatbot
Amazon's chatbot Rufus will soon feature sponsored ads for U.S. users based on search and conversational context.
MAIN POINTS
- Amazon's chatbot Rufus will incorporate sponsored ads.
- Ads will be shown to users in the U.S.
- Displayed ads will depend on search and conversational context.
TAKEAWAYS
- Rufus is evolving to include advertising as part of its functionality.
- This change could impact user experience by introducing ads into conversations.
- Understanding user context is key to how ads are displayed in Rufus.