Google claims news is worthless to its ad business after test involving 1% of search results in eight EU markets
Google's experiment removing news from search results for 1% of users in Europe suggests news content is not crucial for its ad revenue.
MAIN POINTS
- Google removed news from search results for 1% of users in eight European markets.
- The experiment lasted for 2.5 months.
- Results indicated news content is not significant to Google's advertising business.
- The test was conducted due to European copyright law requirements.
TAKEAWAYS
- Google's ad revenue is not heavily dependent on news content.
- The experiment was a response to European copyright regulations.
- News removal did not significantly impact Google's search functionality.
- The study involved a small percentage of users across multiple European markets.